Agency and creative briefs
Capture audience, problem, deliverables, constraints, references, and approval process in a client-friendly conversation.
Suggested fields
- Audience
- Problem to solve
- Deliverables
- Brand constraints
- Approval owner
Recommended workflow
- Frame the brief as a draft
- Collect examples and exclusions
- Confirm the hierarchy of goals
- Review the export together
Important limitations
- Referenced assets still need rights review
- A generated brief is not a signed statement of work