Product, success, and research teams

Customer feedback interviews

Collect a score, the reason behind it, and a concrete follow-up while the customer still has the experience in mind.

Suggested fields

  • Overall rating
  • Reason for the score
  • Most important friction
  • Permission to follow up
  • Contact preference

Recommended workflow

  1. Explain the purpose and expected length
  2. Ask for a score, then invite context
  3. Confirm the captured summary
  4. Export the structured result for review

Important limitations

  • A voice interview does not make a sample representative
  • Do not record or infer sensitive traits without a documented need and consent

Related guidance